Why you can't afford to ignore live streaming in 2018

31 July 2018

Back in 2015, live streaming was “the next big thing” in social media. Three years on, the continued growth of live video and its explosion into the mainstream with events like the World Cup proves it was no passing fad.

Three years is an ice age in internet history. If you're still on the fence about whether webcasting or event streaming have a place in your content marketing strategy, you only have to look at the figures to realise you're missing out on one of the most effective ways to build a loyal following.

Live streaming is huge – and growing

Most people now watch live streams on a regular basis, and the wave hasn't peaked yet. The latest IAB Video Streaming Trends published in June found that almost 70% of Australians watched live streams, and that was before the World Cup set new records and introduced even more people to the convenience of online streaming.

By next year, it's estimated that 80% of the world's internet traffic will be video, and live streaming is video's fastest growing segment. From a $30 billion industry in 2016, it's expected to more than double to $70 billion by 2021. You don't want to be last on the scene.

Live video is more engaging

Audiences love all types of video content, but live video is uniquely compelling. Its immediacy means creators are able to discuss the latest developments as they happen. If you switch on chat, you can respond to questions and interact with viewers in real time, building a stronger relationship with your followers.

Figures from the major streaming platforms including YouTube and Facebook Live show that audiences watch live streams for longer than on demand video. They're also more likely to share the content, to leave comments and to convert, taking the next step on the buyer's journey.

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Anyone can do it

Live streaming isn't just for sports or gaming. Any industry can benefit from streaming, and anyone can set up a live stream – but it's important to do it right.

If you're not sure how streaming can fit in with your content marketing, take a look at what other companies in your industry are doing, or think outside the box about the types of live streams you like to watch.

From covering the latest industry news to product demonstrations, interviews, Q&As, behind-the-scenes tours and event live streaming, there's no end of topics to cover.

It's great value for money

If you already record video content, live streaming doesn't require any extra equipment. A good quality camera, lights, a microphone, a reliable internet connection and a good host are everything you need.

In fact, live streaming can take less time out of your schedule than traditional video, as you don't need to spend time on editing. Once it's done, it's done – unless you want to get even more out of the raw material by uploading select highlights or converting the stream into a blog post or infographic to supplement your other online marketing streams.

If you want to know more about how corporate streaming can benefit your business and how you can get started, download our free ebook today.





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